(NASDAQ: BCOV), a leading global provider of cloud content services, today announced the general availability of a comprehensive monetization solution for HTML5 video, including support for VAST-compliant pre-, mid- and post-roll ads, a new HTML5 video player API for dynamically setting and changing ad policies, and HTML5 video plugin support for leading ad servers from FreeWheel, Google, Videoplaza and YuMe. With today's announcement, the Brightcove Video Cloud online video platform provides ad-supported media companies with a full suite of capabilities required to reliably and consistently maximize the revenue potential of their online video initiatives across desktops, mobile devices, and a diverse universe of operating systems and Web browsers.
In the past year, viewership of ad-supported, rights-managed video content on smartphones increased nearly eight times year over year, and tablets have become the go-to mobile devices for viewing episodic video content.
In order to maximize the advertising revenue potential of this fast-growing audience, media companies need to not only ensure their video and advertising works across all devices, operating systems and browsers, but they also need the flexibility to choose the best ad servers that fit their business and enable them to target advertising in flexible ways. It is crucial that these organizations have pre-, mid- and post-roll ad options that work consistently across HTML5 devices and platforms, including popular new smartphones and tablets, as well as player APIs that enables customers to target advertising appropriately.
“Media companies today must have confidence that their online video platform can address the ever changing landscape of monetization opportunities across a wide range of screens and devices,” said Chris Johnston, vice president of digital media solutions at Brightcove. “From early on, Brightcove has invested heavily in building a strong ecosystem of HTML5 advertising partners and a flexible, open architecture that makes it easy for partners to integrate with our platform. We are committed to helping our media customers future-proof their online video advertising initiatives and ensure they can consistently and reliably reach their audiences and generate the most revenue.”