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TheStreet Open House

Pilot Pen Granted The Good Housekeeping Seal For All Major Product Lines

JACKSONVILLE, Fla., Feb. 26, 2013 /PRNewswire/ -- Pilot Corporation of America is proud to announce that, after rigorous assessment by the Good Housekeeping Research Institute, all of its major pen lines have now earned the Good Housekeeping Seal. The coveted Good Housekeeping Seal is granted only to select products that undergo stringent evaluation for quality and performance by the Good Housekeeping Research Institute (GHRI). Pilot ® has always guaranteed the performance of their writing instruments, and now, Good Housekeeping also stands behind the Pilot pens that bear the Seal, with a two-year limited warranty.

"We're truly honored to have earned the Good Housekeeping Seal for our core product lines, as it is an incredible endorsement of the high quality, innovative writing instruments that we are proud to produce at Pilot," said Ariann Langsam, Director of Consumer Marketing and Market Research, Pilot Pen. "Pilot is committed to providing writing instruments that meet our consumer's unique needs, ranging from G2 ®, America's #1-selling gel ink pen, to the incredibly smooth writing and erasing FriXion ®, to Dr. Grip ® designed for writing comfort."

The Pilot writing instruments that now hold the Good Housekeeping Seal include:

  • G2 – America's "Go-2" gel ink pen writes 2X longer than other gel ink brands, and comes in 14 colors and 4 point sizes. With so much to offer, is there any surprise that it is the No. 1-selling gel ink pen in America?
  • FriXion Erasable Gel Ink Pen – A new kind of erasable pen, FriXion gives users the freedom to write smoothly and erase cleanly, over and over again.
  • B2P ® (Bottle 2 Pen) – Made from 89% (gel ink) or 86% (ballpoint) post-consumer content (plastic bottles) and shaped to look like a bottle of water, the smooth-writing B2P is good for you and for the environment.
  • Precise V5/V7 ® – Writing with America's No. 1-selling rolling ball pen offers incredibly smooth and precise writing.
  • Dr. Grip Center of Gravity ®– Designed for comfortable writing, Dr. Grip has been proven to be 2X more comfortable than standard ballpoint pens for individuals with and without arthritis.  Dr. Grip is also commended for Ease-of-Use by the Arthritis Foundation.
  • EasyTouch ® – A smooth writing ballpoint pen available in stick or retractable versions.

The Good Housekeeping Seal has been reassuring consumers about product purchasing decisions for more than a century and is one of the most recognized consumer emblems in the market today.  

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