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Cypress’s TrueTouch® And CapSense® Controllers Drive Capacitive Touchscreen And Buttons And Sliders In Sleek Interior Of 2013 Toyota Avalon

Cypress Semiconductor Corp. (NASDAQ: CY) today announced its TrueTouch ® and CapSense ® controllers drive the capacitive touchscreen, buttons and sliders in the new 2013 Toyota Avalon. The TrueTouch-based 7-inch capacitive touchscreen delivers very clear images and highly responsive multi-touch performance for the navigation system and infotainment control. The stylish, simple-to-adjust IntelliTouch™ capacitive buttons and slider controls for the audio and climate control systems are based on CapSense. The touchscreen and CapSense controls replace a resistive touchscreen and mechanical buttons respectively, dramatically improving the look and functionality of the Avalon interior. The control systems were designed by global automotive supplier DENSO for Toyota Motor Corporation.

“DENSO and Toyota are world renown for unmatched quality,” said Hassane El-Khoury, executive vice president of the Programmable Systems Division at Cypress. “We are pleased that they have chosen to implement our leading touch technology inside the interior of the Avalon. We look forward to working on future projects as we establish Cypress as the world leader in capacitive touch solutions for the automotive market.”

“The engineers at DENSO and Toyota have delivered an elegant and innovative touch-based user interface working with our team in Japan,” said Kazuyoshi Yamada, Vice President of Japan Sales. “This is a testament to the excellent quality of Cypress’s automotive offerings.”

In addition to TrueTouch and CapSense solutions, Cypress offers USB and memory products for the automotive market. To learn more about Cypress’s automotive solutions, visit www.cypress.com/go/automotive .

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity, highest signal to noise ratio (SNR), fastest refresh rates, lowest power consumption, and world’s best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. Additional TrueTouch information is available at touch.cypress.com.

About CapSense

Cypress's CapSense touch-sensing solutions have replaced over 4 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Learn more about CapSense online at www.cypress.com/go/capsense.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC ® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense ® touch sensing and TrueTouch ® solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge ® solution that enhances connectivity and performance in multimedia handsets, PCs and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, TrueTouch, CapSense and West Bridge are registered trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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