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New K12 Poll: More American Parents Customize Their Coffee Than Their Child's Education

"We chose virtual education for our three children for various reasons since each one's needs differ. We were unable to find help to meet our eldest son's academic challenges at traditional public and private schools. At K12's partner school, Insight School of Washington, he began transforming from a failing student into a thriving leader. Our high school freshman daughter has regained confidence and is thriving in the safer virtual environment while overcoming the effects of bullying in her brick and mortar elementary school. Our youngest eight-year-old daughter, an advanced learner, works at a more challenging level. Both girls attend K12's partner school, Washington Virtual Academy. In our experience, K12's partner schools have provided personalized, high-quality curricula with excellent state-certified teachers working with us as involved parents—a formula for student success," explained Peter and Vanita Thomas.

"It seemed as if I was constantly playing a catch up game in the traditional public school, which made me feel like a failure. At my online public high school, with the help of excellent teachers, compassionate staff, and my parents' guidance, not only was I able to learn, but also excel. I was voted 'Student of the Year' at graduation and carried over about 40 credits to college. I currently attend the University of Washington-Bothell. In retrospect, I can't imagine what my life would have been like if I had had no choice but to remain in my original school environment," commented Sandeep Thomas[5], a graduate of Insight School of Washington, a K12 partner school.

K12's goals are to improve education outcomes and graduate students who are college- and/or career-ready. Students at K12 partner schools have been accepted at hundreds of post-secondary institutions, including Princeton, Columbia, Stanford, Duke, Brown and Cornell University.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of K12 Inc., from February 7–11, 2013, among 2,219 adults ages 18 and older, of whom 388 are parents of children ages 6–17. This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact .

About K12 Inc.

K12 Inc. (NYSE: LRN) is leading the transformation to individualized learning as the nation's foremost provider of technology-powered online solutions for students in pre-kindergarten through high school. K12 has worked with over 2,000 school districts and has delivered more than four million courses over the past decade. K12 provides curricula, academic services, and learning solutions to public schools and districts, traditional classrooms, blended school programs, and families. K12's curriculum is rooted in decades of research combined with 21st-century technology by cognitive scientists, interactive designers and teachers. K12's portfolio of more than 550 unique courses and titles—the most extensive in the technology-based education industry—covers every core subject and four academic levels for high school including Honors and AP. K12 offers credit recovery courses, career-building electives, remediation support, six world languages and a deep STEM offering. The K12 Program is offered through K12 partner public schools in more than two-thirds of the states and the District of Columbia, and through private schools serving students in all 50 states and 85 countries. More information can be found at

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