GREENWOOD VILLAGE, Colo.
Feb. 26, 2012
/PRNewswire/ -- Hell has officially frozen over — Hell,
that is! Today, the gourmet burger expert will celebrate by warming up guests with a free cup of Red's Chili Chili™. For the first 100 guests who visit participating restaurants nationwide, it may be a cold day in Hell, but a fiery-fun-time at Red Robin!*
Red's Chili Chili™ is a savory meal-starter made with a meaty blend of beans, spices, hearty peppers, and topped with cheddar, onions and tortilla strips. No matter how low the mercury drops outside, Red's Chili Chili™ will light a fire in the belly of any guest!
"Last week, temperatures in Hell failed to rise above 32 degrees, so Hell has officially frozen over!" said
Denny Marie Post
, Red Robin's senior vice president and chief menu and marketing officer. "We're giving everyone in America an opportunity to try our delicious, freshly prepared chili. On its own or with one of our craveable burgers, Red's Chili Chili™ will warm up even the chilliest guest."
, mayor and owner of Hell, Mich., monitored temperatures and served as Red Robin's local weather expert.
"With Hell freezing over, we've given Red Robin fans a real snowball's chance in hell to try Red's Chili Chili," said
. "Coming from someone who reigns over Hell, this is a helluvah great offer. On behalf of the citizens of Hell, you're welcome America!"
For more information on this limited-time-offer or to find a restaurant location near you, visit
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (
), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries
in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology
Beverages. There currently are 473 Red Robin locations across
the United States
, including 335 company-owned Red Robin
restaurants and five Red Robin's Burger Works
locations, and 133 Red Robin
restaurants operating under franchise agreements. Red Robin… YUMMM
! Connect with Red Robin on
* Dine-in only