This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

International Academy Of Design & Technology (IADT) Launches Campaign Focused On Its “New Breed” Of Students

With a new blend of market-focused design and technology curriculum, the International Academy of Design & Technology (IADT) is unveiling a new marketing and advertising campaign designed to reposition the school and attract new students.

“IADT goes beyond simply preparing students for the real world by aiming to equip students with a set of design and technology skills that will help enable them to lead within their profession,” said Erik Parks, Senior Vice President, Design & Technology Education Group at Career Education Corporation, which operates IADT. “The need to not only possess the design and technology skills, but to also know how to successfully lead projects that combine the two disciplines, is an important message for aspiring professionals. So we’ve invested in this new campaign to help tell the IADT story and our vision for the future.”

“IADT is a different kind of school,” added Jeff Lichtman, Vice President, Brand Marketing & Strategy and Chief Marketing Officer for Career Education. “By blending design and technology together, IADT students are able to see, think and even listen differently than their peers. We were looking for an idea that could bring this unique benefit to life in a compelling way.”

The new campaign, developed in conjunction with Fathom Communications’ Chicago office, is driving both brand-building and direct-selling efforts including multiple direct response TV ads, print, radio, transit outdoor and digital as well as a newly re-designed collateral and direct-selling systems. The campaign launches in Chicago, Detroit, Las Vegas, Orlando, Sacramento, San Antonio, Seattle and Tampa later this month.

“IADT’s curriculum is industry-current, so we wanted to focus on how students directly benefit from their experience at the school,” said Mark Wiegard, Creative Director at Fathom, Chicago. “We developed an idea designed to be provocative enough to invite students in and to re-think how they can contribute to the field with a whole new set of skills and training.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,050.75 +138.46 0.82%
S&P 500 1,995.83 +15.91 0.80%
NASDAQ 4,810.7880 +19.6360 0.41%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs