"As a provider of second screen and interactive television solutions, mPortal understands that advertising is a key component for monetizing television across connected devices," said DP Venkatesh, CEO, mPortal Inc. "Rovi clearly recognizes the value of an end-to-end ad monetization solution for connected and mobile devices so we are pleased to be collaborating with them.""Boxfish is a unique TV discovery application that uses a real-time index of every word spoken on TV to connect consumers quickly to content of interest," said Eoin Dowling, CEO, Boxfish. "We're excited to be collaborating with Rovi to create a dynamic new opportunity for advertisers and become part of a broader Ad Network that is delivering a way for brands to stay in front of TV viewers across screens."
Rovi Launches Advertising Trial Program For App Developers
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