BARCELONA, Spain, Feb. 26, 2013 (GLOBE NEWSWIRE) -- Mobile World Congress 2013 -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today announced the expansion of its Rovi Advertising Service to support the integration of advanced display and video advertising in mobile phone, tablet and connected TV apps. Program charter participants include popular solution providers Boxfish, mPortal, and Muzu. The advertising trial program is designed to allow participants to create new revenue streams and contribute to the development of best practices for optimizing ad placements and driving return on investment.
Rovi Launches Advertising Trial Program For App Developers
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