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New Report Finds Women Are An Underserved Market For Mobile Financial Services

Notes to Editors

Methodology: The GSMA study includes findings from primary quantitative research in four markets and qualitative research in five markets, supplemented with secondary research from existing sources. Primary data collection was designed by Bankable Frontier Associates (BFA) to focus on the women's segment, as well as differences between mobile phone/MFS users and non-users; all results should be interpreted in this context prior to comparing findings to nationally representative surveys of these same markets.

For the quantitative analysis, BFA commissioned household surveys in Kenya, Pakistan, Papua New Guinea and Tanzania, over-sampling women to comprise 75 per cent of the total respondents in each country. BFA also undertook qualitative research across rural and urban areas in Indonesia, Kenya, Pakistan, Papua New Guinea and Tanzania, including focus groups of 8-10 and in-depth, one-on-one interviews.  

1 A woman in a low or middle-income country is 21% less likely to own a mobile phone than a man, according to the report, "Women and Mobile: A Global Opportunity" published by the GSMA and the Cherie Blair Foundation for Women.

About Visa Inc. Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks—VisaNet—that is capable of handling more than 24,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.

About the GSMA The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world's mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo. 

For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com

GSMA mWomen ( www.mWomen.org), part of GSMA Mobile for Development, aims to increase women's access to and use of mobile phones and life-enhancing mobile services in developing markets. The GSMA mWomen Global Development Alliance is a programme in partnership with the U.S. Agency for International Development, Australian Agency for International Development, GSMA and Visa. 

To access the full report, visit http://www.gsma.com/mobilefordevelopment/unlocking-the-potential 

SOURCE GSMA

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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