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TheStreet Open House

Planetary Zerg Alert

Tune in or turn out and be absorbed into the hive mind at the global StarCraft ® II: Heart of the Swarm launch party! Blizzard Entertainment, Inc. today shared its plans for the official Heart of the Swarm launch events taking place in the US, France, Australia, South Korea, Singapore, Taiwan, Russia, Brazil, and Mexico starting in the evening of March 11. At each of these events, Blizzard developers and key retail partners will host gamers from around the world who want to be among the first to join Kerrigan, the Queen of Blades, in her quest to reunite the zerg Swarm.

In addition to the nine official launch events, thousands of stores worldwide will be open at midnight to welcome players and help roll out the next chapter in the epic saga of StarCraft II. (Check with local retailers for hours and availability.)

To kick things off and follow the celebration as it spreads across the planet, Blizzard will be cohosting a special 21-hour launch broadcast with noted eSports personality and commentator Sean "Day[9]" Plott, in conjunction with Twitch.tv, at http://www.StarCraft2.com/SwarmLaunch. Starting at 3:00 a.m. PDT on March 11, the stream will give viewers around the world the opportunity to watch the Australia, South Korea, France, and US launch events live. Viewers will also be treated to additional exclusive content, including community-created videos and “King of the Beta” tournament matches between top pro gamers, hosted by Day[9], who’ll be transmitting from a bunker deep inside Blizzard’s Irvine HQ.

“The StarCraft community has been anticipating Heart of the Swarm for a long time,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “I believe you will find it was worth the wait. We’re looking forward to celebrating the release by hosting an awesome global launch party in two weeks and delivering our best StarCraft content to date.”

In the US, the official launch event will be hosted by Blizzard and retail partner GameStop at:

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