This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Visit California Debuts 'Playground California' Family Travel Campaign

SACRAMENTO, Calif., Feb. 25, 2013 /PRNewswire/ -- Visit California is launching its first dedicated family travel initiative, 'Playground California,' with the national airing of its new Kids at Play TV commercial on Feb. 25, 2013.  The integrated marketing campaign showcases the abundance of family travel experiences available throughout the Golden State, positioning California as the ultimate playground for spring break, summer vacation and beyond.

Additional elements of the campaign include digital advertising, media relations, parent blogger engagement and a comprehensive content integration partnership with Nickelodeon and online radio station Pandora and their 'Moms who Rock' series. Combined, the campaign will fully engage head-of-household travel decision makers in the California travel experience.

"We're encouraging modern families to come to California for a good, old-fashioned 'unplugged' vacation," said Caroline Beteta, Visit California president and chief executive officer. "From one of the longest ski seasons in North America and iconic natural landscapes to globally-recognized theme parks and endless stretches of coast line, the Golden State truly is a family's ultimate playground."   

Teen actor Rico Rodriguez, from ABC sitcom "Modern Family" leads a cast of kids unplugged from technology enjoying California's beaches, theme parks, zoos, aquariums, museums, national parks and resorts in the campaign's new "Kids At Play" commercial. In a fun and irreverent way, the spot juxtaposes kid-friendly activities with dialogue centered on common digital and social media terms.  This is the first time a Visit California commercial has only featured children.

The spot will air nationally in the U.S. on cable TV and syndicated CBS programming, as well as in Canada on select national specialty TV networks

The 13 family-friendly locations from across California showcased in the new television commercial include:

Location 1: Mosaic Pool, Montage Laguna Beach, Laguna Beach The Mosaic Pool has a children's pool and play area for families to enjoy that includes amenities such as books, headsets, board games and group programs. Guests rent out a private cabana for a day, or simply lounge poolside to take in spectacular views of the Pacific Ocean. www.lagunabeachinfo.com

Location 2: Cable Car, Fisherman's Wharf, San Francisco What's more Californian than an authentic 19th century cable car ride through San Francisco? Cable cars are not only a symbol of the city – they are a fun way for families to get around! Ride to Anchorage Square in Fisherman's Wharf and enjoy some of the nation's best seafood before spotting local sea lions up close. www.sanfrancisco.travel

Location 3 & 7 Mount Hermon zipline and "streaming" in Santa Cruz Families will love ziplining "online" through the redwood forest canopy in the Santa Cruz Mountains across six ziplines and two sky bridges. On the ground, visitors can explore enchanting centuries-old Californian forests by "streaming," hiking, biking, camping and horseback riding. www.santacruzca.org

Location 4: The Lorikeets, San Diego Zoo Safari Park, Escondido The San Diego Zoo is one of California's iconic family attractions, and its Safari Park offers families the chance to interact and learn about exotic African animals. Feed colorful "tweeting" birds at Lorikeet Landing, as seen in the commercial, then watch cheetahs run and visit the new Village Playground designed as an African village. www.sdzsafaripark.org

Location 5: Beluga Whales, SeaWorld San Diego, San Diego SeaWorld San Diego allows kids the chance to get beyond the glass; offering one of the only places in the world where visitors can get in the water with Beluga Whales. The in-water Beluga Interaction Program is the perfect example of how to create lasting family memories on a vacation to the Golden State. http://seaworldparks.com/seaworld-sandiego

Location 6: Rollercoaster, Pacific Park, Santa Monica PierTake a ride on the wild side at Santa Monica Pier's family amusement park. From the iconic Pacific Ferris wheel to "downloading" on the West Coaster rollercoaster, families will have the chance to play for the day among coastal breezes with spectacular views of Santa Monica Bay. www.santamonica.com

Location 8: Windansea Beach, La Jolla "Gaming" in La Jolla is easy for families – whether it's competing for a wave on a surfboard or simply playing catch on the sand. Enjoy an ocean kayaking tour, or take in the cliffs, sea caves, sea birds and beautiful beach homes from the comfort of a beach towel. "Text" messages in the sand, instead of on phone. www.sandiego.org

Location 9: California Academy of Sciences Museum, San Francisco California knows how to make learning fun! Rather than being "glued to the tube" kids can explore the Academy's aquarium, planetarium, natural history museum, rainforest, 40,000 live animals and various special exhibits. www.calacademy.org

Location 10: Squaw Valley Ski Resort, Lake TahoeTubing and skiing and riding –oh my! There's always something fun for families at California's ski resorts. Once the snow melts, families can bike along the Truckee River, walk through wildflower meadows and go geocaching atop High Camp at 8,200 feet. www.visitinglaketahoe.com

Location 11:  Transformers: The Ride-3D, Universal Studios HollywoodWhat better way to enjoy the awesome power of film, than to step inside one? Transformers: The Ride-3D is in its second summer of wowing visitors, blurring the lines of fantasy and fiction with groundbreaking simulation technology. www.universalstudioshollywood.com

Location 12: Horseback Riding, The Hollywood Sign California's Hollywood sign is emblematic of the state's contribution to the world of film. Families can "get out and play more" by taking a horseback ride under the sign for unmatched view of Los Angeles, the mountains and beyond. www.hollywoodchamber.net

Location 13: Cars Land, Disney California Adventure, Anaheim Start your engines! CarsLand opened last summer, allowing bringing to life the blockbuster film "Cars," including the town of Radiator Springs. From Radiator Springs Racers to Mater's Junkyard Jamboree, families can enjoy one of California's favorite theme parks in a whole new way. http://disneyland.disney.go.com/disneys-california-adventure/

The commercial recommends viewers to "start planning your family's playtime" now at VisitCalifornia.com: www.visitcalifornia.com/Playground-California/Kids-At-Play/

Visit California (formerly known as the California Travel & Tourism Commission) is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total $102.3 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.VisitCalifornia.com.  For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.

Media Contacts: Jennifer Sweeney, Visit California(916) 233-0255 jsweeney@visitcalifornia.com

Brittani Wood, DCI(212) 444-7166 brittani.wood@aboutdci.com

SOURCE Visit California

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs