Feb. 25, 2013
/PRNewswire/ -- Supermodel, entrepreneur and Real Housewife of
joined forces with
, the #1 ethnic haircare brand in the world, to expand the
Optimum Salon Haircare® line
and launch a NEW rejuvenating product collection infused with legendary Amla oil, an Indian oil used for thousands of years in
as a natural hair conditioner. The
Optimum Salon Haircare AMLA Legend Rejuvenating Ritual
visibly makes hair thicker and fuller, something every supermodel, including
, strives for.
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Optimum Salon Haircare AMLA Legend
launch at AIRE Ancient Baths,
, along with SoftSheen-Carson Artistic Style Director and stylist to the stars including First Lady
, introduced this rejuvenating ritual highlighting all of the line's benefits for hair of any texture. Models with both natural and relaxed hair were also on hand at the launch as walking proof that AMLA Legend makes hair instantly thicker and fuller, reversing damage from day one!
Cynthia shared her great experience using
; everything from the Billion Hair Potion to the 1
No-Mix, No-Lye Relaxer, which she even said, "Smells great," something unheard of when speaking about relaxers. She went on to say, "These products are amazing! Listen, I used the entire line at home, by myself, and they all work wonders! My hair goes through a lot and I plan on continuing to use the Optimum AMLA Legend line to keep my hair looking healthy and fabulous!"
Ayurvedic expert and physician,
Dr. Bhaswati Bhattacharya
shared her experiences using Amla oil with her patients as well as a young child in her own hair. Dr. Bhattacharya also said, "The Amla fruit is high in vitamin C and anti-oxidants and also contains water, protein, carbohydrates, vitamins and minerals. Basically, Amla is a superfruit."
"Our premium products have been endorsed by stylists from around the globe who are raving about the results," stated
, Education Director for SoftSheen-Carson during the presentation. "The Optimum AMLA Legend line combines the power of Amla with state-of-the-art haircare. In this unique hair care ritual, hair is transformed with amazing inner strength and shine."
What makes Amla Oil so special and different from other oil extracts like Olive Oil or Argan Oil is that this super fruit is rich in
vitamin C, proteins, minerals and anti-oxidants, which nourishes and revitalizes the scalp and hair fiber.
AMLA Legend Rejuvenating Ritual
Body Filler Hair Wash Shampoo Body Filler Hair Cream Conditioner Damage Anti-Dote Oil Moisturizer 1001 Oils Cream Night Wrap Billion Hair Potion No-Mix, No-Lye Cream Relaxer
NEW! Optimum AMLA Legend Rejuvenating Ritual
NEW! Optimum Salon Haircare AMLA Legend Rejuvenating Ritual is now available in stores nationwide.
- Reverses damage from day one
- For every hair type and texture
- Rejuvenates hair
- Protects hair from heat damage
- Combats dryness, breakage, and dullness
SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal
. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as
Dark and Lovely, Optimum, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin' Waves, Dark & Natural
Roots of Nature
. For more information, visit softsheen-carson.com. SoftSheen-Carson has also supported such organizations as National Urban League, Steve Harvey Foundation, The DIVA Foundation and CIAA.
Optimum Salon Haircare
Bratskeir & Company 212-679-2233