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Customers rate today's top insurance carriers

Insurance policies are often loaded with complexities. But the best insurance companies also offer some very simple things: great service and great pricing.

To gauge which insurers stand out from their competitors in these respects, each year surveys customers of the top companies for car insurance, life insurance, health insurance and home insurance. asks these customers what they think of their insurers' prices, customer service and handling of claims, as well as whether they would recommend their insurance company to a friend and whether they plan to renew their current policy.

The 2016 results reveal that some of today's top insurers are creating lots of happy customers, while others are doing significantly less of that. Read on to see which companies ranked highest - and lowest - in each category of insurance.

  • Best car insurance companies
  • Best life insurance companies
  • Best health insurance companies
  • Best home insurance companies

Best auto insurance companies

The auto insurance industry is loaded with big companies, but owning a large share of the market is no guarantee that your customers are satisfied.

In 2016 the California State Automobile Association (CSAA) topped the list of auto insurers in the survey with an overall satisfaction score of 90.4, edging out perennial favorite USAA (87.5). State Farm (87.2) placed third.

See scores and rankings for all 20 car insurance companies in the survey.

Best life insurance companies

Among insurance categories, life insurance is unique in that most customers only shop for it once and make only one claim per policy. (For this reason, the criteria for life rankings omit the claims-handling and renewal components.) That makes it critical to find the right life insurance company the first time.

Respondents to the survey reported the highest degree of satisfaction with life insurance from Voya Financial (formerly ING), which posted an overall score of 92. Mass Mutual claimed the second-highest satisfaction score in the survey (91.4), while State Farm (89.5) repeated its No. 3 finish from the auto category.

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