Feb. 25, 2013
/PRNewswire/ -- Polaris Industries Inc (NYSE: PII) has joined General Tire and a host of dedicated sponsors in support of "The Great American Off-Road Race" – The 2013 General Tire Mint 400 Presented by Polaris. Polaris is a global sales leader in off-road vehicles, and its
line is the leader in innovation in sport UTV design worldwide. Based in
, Polaris has been manufacturing vehicles for nearly 60 years and is the preferred UTV platform for desert off-road racing. There are more
s entered in The Mint 400 than any other manufacturer, and Polaris provides factory support for Jagged X Racing and Coastal Racing.
"We are thrilled to have Polaris as the presenting sponsor for the 2013 Mint 400," said Mint 400 CEO
. "The UTV Class has exploded in growth over the past few years because they are affordable to campaign and virtually race-ready from the showroom floor. You can literally go buy a Polaris
from a dealer - and with a few modifications be out racing the next weekend! It's really exciting to watch people get into these vehicles and then become die-hard off-road race fans!"
"Polaris is honored to be the presenting sponsor of a race as legendary as The Mint 400," said
, general manager, Recreational Off-Road Vehicles for Polaris. "The Mint has a rich history that puts off-road racing right in the heart of
. From racers and celebrities tackling the brutal
desert to the festivities surrounding the race, such as a pre-race display on Fremont St., The Mint is a celebration of off-road racing and Polaris is excited to be part of it."
To help capitalize on the newly-formed partnership with Polaris, The Mint 400 has named UTV Underground.com as the official Mint 400 UTV Class media outlet. They will provide daily updates of the Mint 400 UTV festivities and racing, including expansive coverage of all Polaris racing teams. Photo galleries and articles, as well as post-race video clips will be shared with UTV enthusiasts across The Mint 400 and UTV Underground social media networks.