This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Time Warner Global Media Group Selects Ball State University To Conduct A Research Study In Its State-of-the-Art Medialab

Stocks in this article: TWX

Time Warner Inc.’s Global Media Group today announced that Ball State University has been selected as the winner of its call for proposals to conduct a cutting-edge research study in its Medialab located in New York City. The Time Warner Global Media Group will underwrite the cost of the study for Ball State University, which was chosen from over 30 academic proposals. The University’s second screen study takes advantage of the Time Warner Medialab’s innovative research methods to reveal how viewers interact with television programs and advertisements through social TV as well as the effect that second screen has on linear viewing.

“In the year since the Medialab opened, we’ve completed more than 70 studies that have provided us with deep insight into the mind of the consumer,” said Kristen O’Hara, SVP and Chief Marketing Officer, Time Warner Global Media Group. “We wanted to partner with a university to tap into the intellectually curious minds of academia. The second screen study Ball State proposed will effectively use the Medialab to provide new insights on one of the biggest trends in content consumption.”

Ball State’s research team plans to use the Time Warner Medialab’s eye-tracking devices, focus groups and online surveys with panel members to examine television engagement in the contemporary social viewing environment. Participants will watch television while using smartphones and tablets while researchers analyze how viewers interact with programs and ads through social engagement.

“The Time Warner Medialab gives us the opportunity to do a very natural study now that people are more accustomed to social media and have more sophisticated mobile devices,” said Michael Holmes, a Ball State faculty member who has been instrumental in the University’s research on media consumption. “The lab’s state-of-the-art equipment allows us to build on prior second screen studies we’ve done at Ball State University, but with more in-depth analysis on qualitative research.”

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,598.08 +198.41 1.21%
S&P 500 1,938.91 +34.90 1.83%
NASDAQ 4,410.5980 +94.5240 2.19%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs