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Feb. 25, 2013 /PRNewswire/ -- Today,
maurices announced their participation in Cotton's 24 Hour Runway Show taking place in South Beach,
8 p.m. EST on
March 1 to 8 p.m. EST on
March 2. The 2nd annual event is a celebration of the diverse fashion trends across America and
maurices will style 10 special cotton looks as part of the 1,440 looks being featured on the runway during the show.
1-2 p.m. EST hour on
Saturday, March 2,
maurices will showcase various styles that highlight the savvy, fashion conscious attitudes of their consumers, from cotton maxi skirts and denim vests to pinstripe shorts and tie-dye sweaters.
"Cotton's 24 Hour Runway Show is the first national fashion event that
maurices is participating in, and we're thrilled to be a part of it," says
Lisa Bartlett, Associate Vice President of Marketing at maurices. "We'll be sharing our style inspirations for the
maurices girl throughout the show – whether she's enjoying a night out with friends or creating memories through travels across the country."
Other pieces being highlighted in the show include destroyed denim jeans, cotton dresses and ruffled tops. Fashion lovers everywhere will be able view the entire maurices' collection by tuning into
http://cotton24hours.thefabricofourlives.com/ where the show will be streamed live for the entire 24 hours. Consumers can also visit
www.maurices.com to purchase select items featuring a cotton content of 60% or more at a 24% discount between
Fashionistas can obtain more information about where to purchase their favorite maurices clothing from the show by visiting
About mauricesmaurices, a brand of Ascena Retail Group, Inc. (NASDAQ - ASNA), is the leading hometown specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today,
maurices operates 850 stores in 46 states and
maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit