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What David Einhorn Is Doing Foreshadows the Beginning of the End at Apple

An external force coming in and dictating the terms of engagement to Apple management -- that's what matters. If you don't consider this groundbreaking and monumental, particularly within the context of what Apple is going through, you're deluding yourself as a shareholder or not studying the situation close enough as an observer.

No doubt, I boil this down to the philosophical argument: Is there a meaningful connection between the seemingly unconnected (Einhorn pushing Cook around in a way he never would have and/or could have Jobs) and Apple's success?

I think there is and, while Jobs is the face of this unorthodox, sometimes antisocial and quintessential Apple attitude, it was -- or at least it should be -- bigger than him. Jobs created a complex culture comprised of many actors; it was never a one-man show. Evolution is necessary, welcome and expected; misunderstanding how this culture permeated and impacted Apple's entire being is not.

Maybe I am being melodramatic, but when Steve Jobs told Tim Cook, Don't ask what I would do, just do what's right, he didn't mean sell out the fiber of what made the company he built great.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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