If Tim Cook views it the same way, that's a major mistake. We could be watching the beginnings of the long-term, post-Steve Jobs unraveling at Apple I warned about shortly after his death.
What David Einhorn is in the process of doing to Apple is nothing short of groundbreaking and monumental.
In recent months, I left my long-term bearish view of a post-Steve Jobs Apple on the back burner.Why? Because, at some point during the second half of 2012, the financial media and Wall Street analyst community latched onto the argument, diluting, misunderstanding and bastardizing it in the process. We now have whole swaths of people confounding Apple's short-term prospects with its long-term fate under Tim Cook. That led to a sell-off that came at least a year too soon. While we do not know what the future holds, we do know that Apple continues to dominate mindshare and, to the extent it can via its current strategy, market share against scant meaningful competition. So, in some respects, you have to give Tim Cook a pass. Apple remains Apple, with or without Steve Jobs. In others, your long-term radar of concern absolutely must pique. It's all about keeping short-term vs. long-term Apple and the media's Apple vs. Apple's Apple in proper perspective.