February 25, 2013
is ready to expand its horizons both within their existing National reach, and beyond. As part of the international program the
will remain but redirect customers to the less regionalized
. The new site will also soon see the addition of specifically Asian-oriented products including a live dealer casino offering Baccarat, Sic Bo and Dragon Tiger to harness the powerful domestic Asian market.
, Managing Director of Bodog Canada, explains: "The internet allows us to explore and appeal to other markets even with our bespoke Canadian look and feel. In certain areas, like [ice] hockey, our product offers far more than most in a sport that, while relatively niche, still has a global following. It makes sense to spread the word beyond
and we believe moving to a more international domain will help us achieve that extra reach."
He continued: "We will also be adding content on the site to appeal to emerging demographics within
. The large Asian population, ignored by our competitors, is a unique opportunity to differentiate and expand with some simple, additional products like live dealer casino and Mahjong."
SOURCE Bodog Canada