Mobile World Congress, Hall, 8.1, Stand F13––Aruba Networks, Inc. (NASDAQ:ARUN), a leading provider of next-generation network access solutions for the mobile enterprise, today announced that NTT BroadbandPlatform, Inc. (NTTBP), a subsidiary of NTT that specializes in wireless LAN (WLAN) and other wireless broadband businesses, has selected Aruba’s WLAN solution as the infrastructure for its new high quality, groundbreaking “Wi-Fi Cloud Service.” The new Wi-Fi Cloud Service powers Seven Spots, one of the largest Wi-Fi services in Japan provided by a retail company.
The recent explosion in smart phones and tablets and the increasing amount of information contained on and shared by such devices is causing a huge surge in the amount of traffic on 3G and LTE lines. Service providers are therefore looking to Wi-Fi platforms like those from Aruba to help offload some of this traffic and improve the overall network environment. In addition, service providers, retailers and other organizations can use these Wi-Fi platforms to deliver finely-tuned content such as targeted advertisements and special programming in locations like coffee houses, retail outlets and restaurants.
The new Wi-Fi Cloud Service uses the unlicensed 2.4GHz and 5GHz ranges to enable “carrier-free” or carrier-agnostic high-speed communication. This means that end users can access the service irrespective of their wireless carrier. With the Wi-Fi Cloud Service, retail businesses, facilities such as hospitals, travel hubs such as train stations and airports, and even cities are able to provide their customers and visitors with free Internet service, an area portal and targeted content delivery.
NTTBP selected Aruba for its Wi-Fi Cloud Service because the Aruba WLAN solution combines high-performance access points (APs) with a mobility controller capable of unifying the management of wired and wireless access networks. Aruba’s context-aware architecture allows highly granular access policy management based on user, device, application or location. This capability, combined with the ability to monitor mobile users and devices, is what enables retailers and other organizations to deliver profitable, value-added services such as custom advertising and exclusive content in their facilities. Also of interest was Aruba’s ability to greatly simplify the deployment of very large scale distributed networks while delivering high reliability, security and performance, and an optimized RF environment.