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CIOs Worldwide See Mobility As Key Revenue Generator And Primary Channel For Customer Engagement, Accenture Survey Finds

Demonstrating the growing importance of incorporating mobility into enterprises, most CIOs believe mobility will generate significant sources of new revenue for their businesses, and most will invest 31 - 40 percent of their discretionary budgets to achieve that goal – compared with only 19 percent of CIOs surveyed last year – according to Accenture (NYSE:ACN).

In The Accenture 2013 CIO Mobility Survey , the overwhelming majority of respondents (79 percent) cited mobility as a revenue generator and said it would significantly improve customer interactions (84 percent) as well as significantly affect their business (83 percent). The survey also revealed that mobility is a top priority in the coming year for more than one-third (34 percent) of CIOs; and 42 percent of CIOs ranked mobility as one of their top five priorities. Anecdotal data from interviews also suggests that many CIOs approach new IT projects with a “mobile first” thinking.

Regarding specific mobile capabilities, survey respondents indicated that improving field and customer service with instant data access, capture and processing topped the list of needs (43 percent), followed by engaging customers via mobile devices (36 percent), especially with transactions on mobile devices (34 percent). Twenty-nine percent of all respondents said they plan to design, develop and/or distribute connected devices to support B2B applications.

Accenture conducted the global survey of CIOs and other C-suite IT professionals to understand if companies are embracing the importance of mobility and to identify the top priorities of IT professionals, and the obstacles to achieving them.

Over the next year, nearly half (46 percent) of CIOs said they plan to make workflow changes to better incorporate mobility into the business. Additionally, 73 percent believe mobility will impact their business as much or more than the web revolution of the late 90s, compared to 67 percent who felt this way in a similar Accenture survey conducted last year.

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