AVG Technologies N.V. (NYSE: AVG), the provider of Internet and mobile security to 146 million active users, will today host a panel discussion at Mobile World Congress. Entitled “Consumer Mobility and Privacy: Monetization without Alienation,” the session will discuss the challenges faced by vendors and service companies as they look to capitalize on consumer mobility whilst maintaining consumer privacy.
With more mobile-connected devices than people now on the earth, companies are faced with a huge commercial opportunity. However, more and more consumers wise up to their movements being tracked through their devices and therefore users are becoming more concerned about their online privacy.
J.R. Smith, CEO of AVG Technologies and co-author of the book Wide Open Privacy: Strategies for the Digital Life, will provide his thoughts on consumers’ mobility and privacy before being joined on a panel by a number of mobile industry experts.
“Privacy is the biggest issue facing the mobile community, and one that must be tackled first and foremost in order to capitalize on mobile growth,” said J.R. Smith, CEO of AVG Technologies. “As mobile technology becomes increasingly sophisticated and companies develop even more features and functionality, ensuring widespread adoption of these new features will rest on consumer attitudes towards privacy. If privacy isn’t addressed, vendors risk consumer backlash. The industry needs to come together to find a self-regulating solution before one with the highest levels of restrictions is imposed on it.”Today’s session materials will be available at AVG Media Center The panel session will take place today (25 th Feb 2013) between 14:00 – 15:15 in Theatre A of the Hall 8.0 at Mobile World Congress in Barcelona, Spain. About AVG Technologies (NYSE: AVG) AVG’s mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG’s powerful yet easy-to-use software and online services put users in control of their Internet experience. By choosing AVG’s software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 146 million active users as of December 31, 2012, and offers a product portfolio that targets the consumer and small business markets and includes Internet security, PC performance optimization, online backup, mobile security, identity protection and family safety software.