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Windows 8 App Allows Toyota Racing Development To Set The Pace

Stocks in this article: MSFT

REDMOND, Wash., Feb. 23, 2013 /PRNewswire/ --   TRD, U.S.A. (Toyota Racing Development) — a subsidiary of Toyota Motor Sales, U.S.A. Inc. that serves as the North American racing arm for design, development and assembly of Toyota's factory racing engines and chassis — worked with Microsoft Corp. to design a touch-enabled app for Windows 8 as the centerpiece of a new strategy to improve the performance of the Toyota teams competing in NASCAR. When drivers, crew chiefs and team engineers expressed the need for a more mobile computing platform to monitor real-time performance data, TRD answered with the Windows 8 Trackside app running on Surface Pro hardware.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

During practice, drivers and crew chiefs previously had to record racing performance data with software on a laptop, or even with pencil and paper, requiring drivers to get out of their race cars to view information about the car's performance, as well as to explain what was happening on the track.

"Microsoft is excited to work with TRD to design and architect a mobile platform on Windows 8 for Toyota's NASCAR race teams," said Jason Campbell, group product marketing manager at Microsoft. "The Trackside app for Windows 8 on Surface Pro allows TRD to spend more time driving and less time in the garage reviewing performance data, with a touch-based mobile tablet that can go from portable note taker to a high-performance monitor in less time than it takes to change even one tire."

Now with the Windows 8 Trackside app and Surface Pro, the race team can efficiently capture performance data through the touch-based app and share it with the crew in real time, enabling mechanics to immediately get to work fine-tuning the race car for enhanced performance. Trackside also offers touch-enabled data that gives the crew chief and driver insight and analysis on timing and scoring data versus competitors, allowing a team to determine if the right adjustments have been made to the car or what adjustments may need to be made.

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