It's probably no surprise that young people prefer sporty compact cars.
J.D. Power and Associates' Power Information Network this week released a list of new-car models with the highest percentage of Gen Y (ages 16-35) owners. Volkswagens and Acuras dominate the list.
Yet there is one big surprise: The most powerful car in the lineup is the cheapest to insure, which may matter a little more to this expensive-to-insure demographic. (See “ The cheapest age for car insurance.”)
We created a typical Gen Y buyer -- a 24-year-old male -- and dropped him in a hipster hot spot: Seattle. We gave him a clean driving record and chose a leased, sporty or high-tech variant of each of the models on the list. Using the cheapest rate we found in our comparison-shopping engine, annual premiums for the top 10 Gen Y favorites ranged from $2,039 a year for the 370-horsepower Dodge Charger R/T to $3,236 for the 237-horsepower Mitsubishi Lancer Ralliart.Here's how Generation Y's top 10 stacked up: Model, Gen Y % and annual premium
- Acura ILX 2.4 Premium: 40.2% $3,016
- Acura TSX Tech 34.3% $2,516
- Dodge Charger R/T: 34.7% $2,039
- Mazda 3 S: 40.2% $2,480
- Mitsubishi Lancer Ralliart: 48.6% $3,236
- Scion tC: 50.2% $2,571
- Subaru Impreza Sport Premium: 37.4% $2,596
- Volkswagen Golf TDI: 34.7% $2,367
- Volkswagen GTI: 44.5% $2,727
- Volkswagen Jetta GLI: 35.2% $2,503