In the news release, Clear Channel Outdoor Partners with Jamaica Tourist Board To Drive Social Engagement and Spread Happiness in the Heart of
Times Square, issued
by Clear Channel Outdoor over PR Newswire, we are advised by the company that the location of the big screen referenced in the second paragraph, first sentence, should read "on 7th Avenue (between 46th St. and 47th St.), near the TKTS booth." The complete, corrected release follows:
Clear Channel Outdoor Partners with Jamaica Tourist Board To Drive Social Engagement and Spread Happiness in the Heart of New York's Times Square
New Campaign Celebrates "Happiest Place in New York City" With a Jamaica Vacation Giveaway For One Lucky Person to Experience One of the Happiest Places in the World
Feb. 22, 2013
/PRNewswire/ -- Celebrating Times Square's ranking as the "Happiest Place in
New York City
," Clear Channel Outdoor, one of the world's largest outdoor advertising companies, is using one of its Spectacolor digital screens in the heart of Times Square to make visitors and resident New Yorkers even happier with a 4-day/3-night prize trip to
– an island ranked one of the happiest in the world.
Leveraging the interactive capabilities of its Spectacolor digital screen, Clear Channel Outdoor will be broadcasting live footage of people showing off their happiness for 30 minutes each hour throughout the weekend on the big screen on 7th Avenue (between 46th St. and 47th St.), near the TKTS booth. The dynamic digital display will also encourage people on the street to tweet their reasons for being happy to hashtag #happynyc, which enters them into a sweepstakes to win two roundtrip air tickets to
, compliments of the Jamaica Tourist Board, and a 4-day/3-night trip for two people to The Caves, compliments of Island Outpost Collection.
"Times Square and spectacular advertising are virtually synonymous. The news about people being happiest in Times Square reinforces that fact that they appreciate seeing the creativity and artistry displayed by the world's leading advertisers, and Clear Channel Outdoor is proud to be a leader," said
, chief marketing officer. "The launch of this campaign shortly after the happiness ranking news was released not only shows the flexibility of our capabilities but also the power of out of home advertising as a valuable mechanism for stimulating social engagement. We are excited about the partnership with the Jamaica Tourist Board and we wish all happy participants good luck."
The sweepstakes will run now through
12:01 AM (EST)
Monday, February 25
and one winner will be randomly selected from all tweet entries.
"We are honored to join in the celebration of Times Square being recognized as the 'Happiest Place in
New York City
' and are delighted to be a part of this sweepstakes to the hundreds of thousands of people that will view Clear Channel Outdoor's dynamic Spectacolor display this weekend," said
, Director of Tourism for the Jamaica Tourist Board. "
is one of the happiest places on earth and we felt the juxtaposition with
New York City
was a fun twist. We're excited to welcome the winner to our beautiful shores. From the most wonderful city in the world to the most memorable island – we look forward to their arrival."
The study that ranked Times Square as "Happiest Place in NYC," was conducted by the
University of Vermont
and used a complex formula that can pinpoint tweet locations and rate their relative "happiness" and "sadness" based on certain key words.
For more information about the sweepstakes' terms and conditions, visit
For more information on planning a trip to
, go to
, or visit a local travel specialist.
About Clear Channel Outdoor Holdings (CCO)
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest outdoor advertising companies reaching more than half a billion people across the globe every month. CCO works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they're out and about. A growing portfolio of 750,000 displays is currently made up of 650,000 displays in 28 countries in the International division across Asia-Pacific,
; and 109,000 displays in
the United States
, covering 48 of the 50 largest U.S. markets. These displays span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. Advertisers can also enjoy access to an unrivalled international network offering in excess of 4,500 digital billboards worldwide including over 1,000 in the U.S.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is
's national tourism agency based in the capital city of
. The JTB was declared the
's Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2012. Also in 2012,
earned the WTA's vote for the World's Leading Cruise Destination,
's Leading Destination and
's Leading Cruise Destination for the sixth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognized as the World's Leading Tourism Development Project for the second year, while
was named the
's Leading Cruise Port, Sangster International Airport was voted the
's Leading Airport and
Convention Centre named
's Leading Meetings & Conference Centre. The destination also received recognition as the World's Most Romantic Destination and
's Leading Sports Tourism Destination.
JTB offices are located in
. Representative offices are located in Düsseldorf,
For details on upcoming special events, attractions and accommodations in
go to the JTB's Web site at
, or call the Jamaica Tourist Board at 1-800-
(1-800-526-2422). Follow the JTB on Facebook at
, on Twitter at
or on YouTube at
SOURCE Clear Channel Outdoor