Feb. 22, 2013
™ (spelled g-u-d with an umlaut over the u), the millennial natural personal care brand from
's Bees, has joined forces with multi-platinum, GRAMMY® nominated singer/songwriter
Carly Rae Jepsen
. As the brand's first spokeswoman, Carly glammed-up to shoot her new print ad that takes place in a dream shower turned recording booth. Jepsen belts out her favorite tunes while indulging in the energizing hair and body care products in gud's new Red Ruby Groovy™ line. The print ad will appear in May issues of leading fashion, beauty and lifestyle publications such as
To view the multimedia assets associated with this release, please click:
"I spent the day getting dolled-up in a little bit of old school fashion and playing with some amazing products," says Carly of the experience. Behind the scenes, Carly dished about her new single, "Tonight I'm Getting Over You," which launches today with a video premiere on VEVO.
When gud was searching for the embodiment of the brand, Carly was an obvious choice. Her high energy, sing-along sound which is self-described as "flower-child pop" is a perfect match for gud's mash-up of indulgent fragrances and natural* formulas with names like Orange Petalooza™ and Pearanormal Activity™.
"To be able to use a brand that you know has natural ingredients but also smells scrumptious is the best of both worlds," says Carly. "I love these products because I know I can count on them, they're good for me, and make me feel beautiful." Fans can visit
to receive a special "gudee" from Carly.
From the imagination of
's Bees comes gud, a fresh and fragrant approach to natural beauty created for the millennial woman. Natural* formulas combine with indulgent experiences, because life shouldn't be a compromise between doing the right thing and having fun. The collection includes thirty-six SKUs spanning body and hair care across five scent experiences: Orange Petalooza™, Vanilla Flame™, Floral Cherrynova™, Pearanormal Activity™, and now Red Ruby Groovy™. Just like
's Bees® products, gud™ products are free of parabens, phthalates, petrochemicals and are never tested on animals. Packages are 25% postconsumer recycled. Find gud on Twitter @gudhappens, on
or at select grocery, drug and mass retailers.
*Made with approximately 97% natural ingredients