This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

SD College Tests Fingerprint Purchasing Technology

Al Maas, president of Nexus USA â¿¿ a subsidiary of Spanish-based Hanscan Indentity Management, which patented the technology â¿¿ acknowledged South Dakota might seem an unlikely locale to test it, but to him, it was a perfect fit.

"I said, if it flies here in the conservative Midwest, it's going to go anywhere," Maas said.

Maas grew up near Madison, S.D., and wanted his home state to be the technology's guinea pig. He convinced Hanscan owner Klaas Zwart that the 2,400-student Mines campus should be used as the starter location.

The students all major in mechanical engineering or hard sciences, which means they're naturally technologically inclined, said Joseph Wright, the school's associate vice president for research-economic development.

"South Dakota is a place where people take risks. We're very entrepreneurial," Wright said.

After Maas and Zwart introduced the idea to students this winter, about 50 stepped forward to take part in the pilot.

"I really wanted to be part of what's new and see if I could help improve what they already have," said Phillip Clemen, 19, a mechanical engineering student.

Robert Siciliano, a security expert with McAfee, Inc., minimized potential privacy concerns.

"We are hell bent on privacy issues here in the U.S. We get all up in arms when someone talks about scanning us or recording our information, but then we'll throw up everything about us on Facebook and give up all of our personal information for 10 percent off at a shoe store for instant credit," he said.

Jay Stanley, senior policy analyst with the American Civil Liberties Union, said fingerprint technology on its own raises security issues, but he called "liveness detection" a step in the right direction.

"Any security measure can be defeated; it's a question of making it harder," he said.

The key to keeping biometric identification from becoming Big Brother-like is to make it voluntary and ensure that the information scanned is used exactly as promised, Stanley said.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,118.90 -12.96 -0.08%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,825.1470 -13.4960 -0.28%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs