American Tower Corporation (NYSE: AMT) announced today the deployment of a Distributed Antenna System (DAS) network solution at the Daytona International Speedway in Daytona Beach, FL. Owned and operated by the International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (ISC), Daytona International Speedway is known as the “World Center of Racing.”
The DAS network was launched to facilitate rising wireless communication and data activity throughout the 480-acre motorsports complex. In February 2013, the Daytona International Speedway will be the home of the 2013 Budweiser Speedweeks, a 10-day event, culminating with the 55 th annual Daytona 500. Hundreds of thousands of people, including competitors, spectators and staff, are expected to attend the events. The DAS network, owned and operated by American Tower, will support the increased wireless traffic resulting from the wide attendance at the venue.
“Our goal at the Daytona International Speedway was to build a network that not only met the carriers’ coverage and capacity requirements but also enabled a multitude of enterprise services,” said Gerard Ainsztein, American Tower’s Senior Vice President, Managed Networks. “With the successful deployment of the network, our carrier partners are able to offer market-leading 4G services while their customers experience unprecedented cellular performance. Additionally, ISC plans to leverage the network to operate its multimedia and sports operations, allowing ISC to offer its guests a package of mobile services that will enhance the overall fan experience. American Tower looks forward to collaborating with ISC to bring these services to the remaining ISC raceways.”
Craig A. Neeb, ISC’s Vice President, Multi-Channel Marketing and Chief Information Officer, stated, “ISC is committed to enhancing the fan experience and our relationship with American Tower helps us achieve this goal. This relationship not only benefits our fans but also improves the connectivity for everyone involved during event weekends. This is the foundation to future enhancements in providing more reliable connectivity for everyone.”