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"Visa Ready" (Graphic: Business Wire)

At launch, the Visa Ready Partner Program encompasses Visa’s existing program for the approval of mobile NFC-enabled devices, as well as a new program to enable mobile point-of-sale acceptance solutions that meet local requirements. In addition, Visa has developed the Visa Ready symbol to identify payment devices and solutions approved for use with Visa payments.

Visa Ready for Mobile Acceptance (mPOS) Solutions

Mobile technology is enabling merchants of all sizes to accept card payments. Used everywhere from the local farmers market to soft drink distributors, mobile devices paired with payment card readers are expanding the reach of electronic payments globally. As part of the Visa Ready Partner Program, Visa is paving the way for mPOS providers to accelerate the deployment of mobile point-of-sale acceptance solutions by:

  • Defining mPOS requirements and best practices to support the open development of commercially viable solutions and services, while upholding Visa’s principles of security, brand integrity and interoperability.
  • Providing applications, tools and services to enable the development of mobile acceptance solutions compatible with magnetic-stripe, EMV-chip, and contactless-card payments.
  • Making available open API (Application Program Interface) and SDK (Software Development Kit) to allow mPOS solutions providers in select markets to connect to Visa via a number of payment gateways, including CyberSource and Authorize.Net, acquired by Visa Inc. in 2010.
  • Providing access to documentation and resources to guide partners and vendors through the Visa approval process.
  • Providing access to the Visa Ready symbol, collateral and brand-usage guidelines that can be used to market and promote Visa-approved mPOS solutions.

Visa Ready for Mobile (NFC) Payments

Mobile phones are also transforming the consumer shopping experience, allowing consumers to make purchases with a wave of their smartphone. Near Field Communication (NFC) technology, the short-range communications standard that transforms mobile phones into payment devices, is expected to reach critical mass in 2013. According to ABI Research, more than 280 million NFC-enabled devices are expected to ship in 2013. 1

As part of the Visa Ready Partner program, Visa is streamlining its compliance testing process for both mobile NFC devices and secure chips that host the Visa payWave application by:

  • Establishing clear guidelines for extensive technical, security and usability testing with respect to the Visa payment functionality.
  • Ensuring Visa transactions initiated with NFC mobile devices are compliant with the global standard for chip-enabled payments.
  • Establishing a required signal range for mobile NFC-enabled devices hosting the Visa payWave application.
  • Providing NFC device manufacturers with a Visa Ready symbol that can be used to market and promote mobile devices as approved for use with Visa payWave.

Visa has played a leadership role in establishing global standards for new and emerging payment methods that are compatible with existing technology and security standards in countries around the world. The Visa Ready Partner Program will enable Visa and our partners to innovate responsibly, developing solutions that offer the same high degree of security, reliability and scale consumers have come to expect from Visa.

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