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Firefly Music Festival First Day Sales Surpass 2012 Attendance In One Hour

DOVER, Del., Feb. 21,  2013 /PRNewswire/ -- On day one of ticket sales, Firefly Music Festival has surpassed their total 2012 sales within an hour. Pre-sale tickets sold out in July 2012 and today prices began at an early bird rate, which sold out within seconds. Tickets are now in the final price tier and are moving fast.

"Firefly fans showed today how much they are sharing in our excitement for year two of the festival and we can't thank them enough," said Firefly Director Greg Bostrom. "Today's response in sales has exceeded our expectations. We're working hard until June to bring Firefly back to The Woodlands on an even grander scale than our inaugural year."

On-site camping accommodations are also moving quickly. Front Row and general camping are nearing sell-out. Other on-site accommodation options, including RV and glamping, are now limited.

Firefly Music Festival is the East Coast's premier music experience. Firefly offers three days of unforgettable musical performances, dining and interactive entertainment set among The Woodlands at Dover International Speedway. For more information on Firefly Music Festival, go to FireflyFestival.com or contact Meghan Roman at (312)240-3160 or meghan.roman@edelman.com or Lauren Shield at (586)709-9003 or lauren@redfrogevents.com .

Red Frog Events is the leader and founder of the Active Entertainment industry. Based in Chicago, they create fun and extraordinary events through innovation, creativity and top-notch participant service, while laughing all the way. In 2012, the company put on more than 75 events worldwide for a combined total of more than one million registrants. They are most known for their events Warrior Dash, the world's largest running series, and Firefly Music Festival, the East Coast's premier music experience, and also for their unique company culture and workplace environment.

Dover Motorsports, Inc. is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Delaware and Nashville Superspeedway near Nashville, Tennessee. For further information, log on to www.DoverMotorsports.com.

Contact: Meghan Roman meghan.roman@edelman.com (312)240-3160

Lauren Shield lauren@redfrogevents.com (586)709-9003

SOURCE Red Frog Events

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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