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For the first time ever, Canada is participating in the search for the world's best bartender shining the spotlight on Canada's thriving cocktail cultureTORONTO,
Feb. 21, 2013 /CNW/ - Fifty countries, 15,000 bartenders, 100,000 cocktails. The quest for the world's greatest bartender has begun and for the first time ever,
Canada is being represented on the global cocktail stage.
Known as the Oscars of the Cocktail world, Diageo World Class is an international ground-breaking cocktail training program for bartenders that celebrates the craft of bartending including creativity, flair and skill.
The Canadian debut is generating international attention and attracting cocktail legends from across the globe to
Canada, including world renowned experts and sought after speakers
Steve Olsen and
Canada will also host internationally acclaimed Global Mixologists, previous Diageo World Class winners and Brand Icons who will impart their knowledge on
Canada's bartenders and support the country's thriving cocktail culture.
According to Diageo World Class judge and American Cocktail Expert,
Gary Regan, "from all that I've seen from
Canada's bartenders, there's absolutely no doubt that
Canada is not only ready, but also willing and able to join World Class. You know it makes sense."
"Now in its fourth year, we're thrilled that Diageo Canada is participating in World Class, giving our Canadian bartenders the opportunity to showcase their talents in the world's largest international cocktail event," said
Maggie Lapcewich, president of Diageo Canada. "Fifty of the most elite bartenders will vie for the coveted title of Diageo World Class Bartender of the Year, and for the first time, we're proud that a Canadian will be among them."
Canadian bartenders have been anxiously anticipating Diageo World Class since the program's inception. According to
Shawn Soole, "Diageo World Class Canada gives us the opportunity to work with the greatest names in the business and attract a larger and more global clientele who want to be served by the best bartender in the world."
Before a Canadian can become the best bartender in the world, they first have to prove they are
Canada's best! To embark on this journey, bartenders must submit a video of themselves, explaining why they love being a bartender, then complete a series of three educational modules scoring a minimum of 80% on each. Finally, they must create one cocktail using the finest spirits from Diageo's Reserve brands which include: ZACAPA® rum, BULLEIT ® bourbon, JOHNNIE WALKER® Blended Scotch Whisky, KETEL ONE® vodka, TANQUERAY® #TEN™ gin, tequila DON JULIO® , Classic Malts and GRAND MARNIER®. Bartenders can complete these tasks by registering at
February 20th to
April 30th 2013, the nationwide search for
Canada's best bartenders will be underway, with Global Ambassadors and Master Distillers meeting Canadian bartenders to share their wisdom in their quest to find the best. Global World Class Mixologist Philip Duff from
Ireland and Global Tanqueray Brand Ambassador
Angus Winchester from
England, will narrow the field of entries down to ten, and
Canada's top ten finalists will meet in to
Toronto for the Diageo World Class Canada finals on
June 10, 2013.
To win the title of Diageo Canada's World Class Bartender of the Year, finalists must complete three challenges that require them to create six original cocktails. The bartenders and their cocktails will be judged by an esteemed panel of judges including Cocktail Luminaries Steve Olsen and
Tony Abou-Ganim, along with last year's World Class
Ricky Gomez and Canadian author and journalist, Jacob Richler.
The bartender with the highest score will be crowned Diageo Canada's World Class Bartender of the Year and go on to represent
Canada in the Global Final aboard the Azamara Club Cruise Ship Azamara Journey from
July 4th - 9
th setting sail along the French Riviera in Nice and
Monte Carlo. Only the 50 best bartenders in the world will be selected to compete to earn the coveted title of Diageo Reserve World Class Bartender of the Year.
Be World Class. Always Mix Responsibly.