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XCHC Gets Set To Launch Its Cannabinoid Based Phytiva European Brand Product Line, Issues Positive Update On Internal Technology Upgrades And Marketing Developments

DALLAS, Feb. 21, 2013 /PRNewswire/ -- X-Change Corp. (NASDAQ OTC: XCHC), a patient based U.S. company targeting critical and non-critical ailments through the use of Cannabinoid based formulations, extracts and products through multiple Phytiva Brand product lines and solutions, gets set to launch its initial Cannabinoid based Phytiva European product line.  Official launch dates, premier launch party, and other media event dates will be announced shortly.

Phytiva's European Cannabinoid based product line will include Lip Balms, Moisturizing Cremes, After Sun Gels, Sunscreens, Anti-Aging Serums, and Gel Caps. The line will be available on the Phytiva website internationally and through other distribution channels.  The Phytiva European Brand line will be marketed through commercials, infomercials, and advertisements, which are already in production stage and are expected to coincide with the product launch.

As additional Cannabinoid products in the Phytiva European line are being added to the roll-out, marketing through commercial and infomercial production will keep pace with product line additions throughout the first and second quarters. This aggressive, international marketing effort is expected to be one of the first campaigns showcasing a Cannabinoid based product line.

X-Change Corp also announces upgrades to its internal systems to lower operational costs and increase efficiency over time.  These improved systems range from the Company's online retail store to an extensive wholesale operation utilizing Company databases.  Communicating with retail, wholesale, and other interested parties is planned to maximize the effect of the Phytiva marketing strategy, including the use of a tailored communications and email push to share press releases, product announcements, and other industry insights.  The Company welcomes broad participation.  Interested parties may be placed in the email database with a request sent to .

"Two items on the top of our list are to ramp up communication and marketing and to make the Phytiva Brand of products available to the public in an efficient manner.  The development of the database and the online store are two critical milestones, as we prepare for the launch of Phytiva's initial European product line.  As President of the Company, I want to congratulate the Phytiva team, particularly Mr. Dupetit in Germany and Mr. Young here in the U.S., for doing an incredible job preparing for the launch," stated Robert Kane, President of X-Change Corp.

About Phytiva Brand Product Lines

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