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Piperlime Announces Aimee Song Of Song Of Style As New Guest Editor









SAN FRANCISCO, Feb. 21, 2013 /PRNewswire/ -- Piperlime, the online shop known for the freshest styles in fashion, continues to grow its successful Guest Editor Program. In partnership with leading lifestyle brand POPSUGAR , blogger Aimee Song of Song of Style will join Piperlime's Guest Editor program beginning this spring.

(Photo: http://photos.prnewswire.com/prnh/20130221/NY63929)(Logo:  http://photos.prnewswire.com/prnh/20110817/NY53332LOGO)

"Our guest editor program has been a vital part of Piperlime since we launched with Rachel Zoe," said Jennifer Gosselin, senior vice president and general manager of Piperlime.  "Our customers love the Guest Editor styling tips and picks on our site and in-store," she continued.

The partnership will kick off today, giving customers access to Aimee Song's styling tips, product picks and original video content on Piperlime.com and also on POPSUGAR.

"The Piperlime customer is very fashion-involved and we think she will love Aimee's fresh and unique fashion point of view," said Gosselin. "We have admired Aimee's distinct style and vision, which she shares on her blog each day, and we are so excited to partner with her."  

About Piperlime

Launched in October 2006, Piperlime inspires customers with a fresh and unique mix of products, brands and price points. Favorite picks and tips on how to wear the season's trends from Piperlime Guest Editors Rachel Zoe and Olivia Palermo keep customers in the know, providing them with a shortcut to chic.  Visit us at piperlime.com.  Piperlime is a division of Gap Inc. (NYSE: GPS).

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2012 net sales were $15.7 billion. Gap Inc. products are available for purchase in about 90 countries worldwide through about 3,000 company-operated stores, over 300 franchise stores, and e-commerce sites. For more information, please visit gapinc.com.



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