This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

The Five Dumbest Things on Wall Street This Week: Feb. 22

Stocks in this article: BKW WMT HNZ OMX ODP

5. Burger King's Whopper

Poor Burger King (BKW). Just when the hamburger seller finally goes on a roll, it gets hit with a whopper of a cyber attack.

The fast-food giant was forced to suspend its Twitter account for a short period Monday after it was hacked by a still-unknown entity. The hacker cheekily changed the profile picture to a McDonald's (MCD) logo and began posting obscene messages before the account was ultimately taken down. The childish prank was a far cry from the company's victory last Friday, when it reported Street-beating fourth-quarter results that sent its stock price up more than 6%.

Burger King generally tweets several times a week to promote sales on its products, such as its chicken sandwiches. However, it quickly became clear this was no ordinary game of chicken early Monday afternoon when someone tweeted via Burger King's account: "We just got sold to McDonald's!"

Following that opening salvo of idiocy, the account was overrun by numbskulls determined to tweet and retweet as much stupidity as possible. The account even went so far as to tweet: "if I catch you at a wendys, we're fightin!"

Come on, guys! Cut it out. We don't mind you breaking into the Pentagon's hard drives to steal defense secrets or launch a global thermonuclear war. Heck, we learned this week that the Chinese military is doing that every day. But for the good of the country, leave our beloved burger dealers alone!

"We apologize to our loyal fans and followers, whom might have received unauthorized tweets from our account. We are pleased to announce that the account is now active again," Burger King spokesman Bryson Thornton said in a statement once the account was recaptured by the company.

Offline, one big reason for Burger King's recent resurgence is the addition of new menu items like its chicken parmesan sandwich, Cinnabon Minibon rolls and sweet potato fries. Burger King is also getting competitive in the coffee arena, a space that helped jump-start moribund McDonald's sales not too long ago.

Nevertheless, despite Burger King's attempts to copy its strategy, McDonald's vehemently denied having anything to do with Monday's computer piracy, tweeting "Rest assured, we had nothing to do with the hacking."

Fine. We believe you.

But we still want to check the Hamburglar's hard drive. We don't trust that guy.

1 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs