BURLINGTON, Mass., Feb. 21, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, announced today that the new website recently launched on the iAPPS platform for GTE Financial ( gtefinancial.org), one of Tampa's largest financial institutions, has been awarded Best Website 2013 by the National Association of Federal Credit Unions. GTE Financial joins a growing number of financial services companies including Janney Montgomery Scott, Berkshire Bank and Savings Bank Life Insurance that have selected Bridgeline Digital's iAPPS platform to power their next generation websites.
GTE Financial chose the iAPPS platform for its robust functionality and superior ease-of-use. It was imperative for GTE to put website control into the hands of its marketing department in order to drive more effective and targeted multi-channel campaigns that are easier to plan, develop, execute, and adjust on-the-fly. This functionality delivers results in real-time, rather than relying on IT for changes and after-the-fact analytics reporting.
Bridgeline leveraged their expertise in financial services digital strategy and design, as well as iAPPS' streamlined development environment to launch GTE's new website in just four months. As part of the overall digital campaign, Bridgeline developed a mobile version of the site to ensure GTE Financial's brand consistency across all channels."We needed a strong technology platform and iAPPS has all of the features and functionality we were looking for to make our digital strategy and marketing campaigns successful," said Mandy Zurbrick, Vice President, Member Marketing and Promotion at GTE Financial. "In addition, Bridgeline has an impressive team of iAPPS experts who delivered a fresh online experience that complements and enforces GTE's new brand initiatives, all within a very tight timeframe." About GTE Financial GTE was founded in 1935 and is one of Tampa Bay's largest locally owned and operated financial institutions. A not-for-profit financial cooperative, GTE's decisions are founded on what will benefit its member-owners, as each member has a share in the overall company success. The GTE Financial mission is to be the preferred financial services provider and employer in the marketplace, based on the vision that members always experience the best value and service with complete confidence. For more information, please visit ww.gtefinancial.org.