ModusLink Global Solutions™ Inc. (NASDAQ: MLNK) and CLIQ Digital announced an agreement today for ModusLink to provide live support services for CLIQ Digital’s mobile entertainment and gaming customers across Asia.
CLIQ Digital’s products include free and premium games, content subscriptions and advertising and lead-generation programs. From a single centralized contact center in Singapore, ModusLink will manage incoming technical and billing questions from CLIQ’s customers throughout the region in English, Bahasa, Mandarin and Cantonese.
“CLIQ Digital is a fast-growing, international company and our apps are designed for multiple mobile operating systems and hardware platforms,” said Thomas Kothuis, chief operating officer, CLIQ Digital. “We need a customer support infrastructure that can manage this high number of variables and that can also grow with us. We were impressed by ModusLink’s ability to quickly add languages and capacity to the Singapore contact center as we expand our footprint in the Asian market.”
“ModusLink’s contact center will automatically match the location of an incoming number with the right agent, so that CLIQ Digital’s customers can communicate in their native language and quickly have issues resolved,” said Scott Crawley, president, global operations, sales and marketing, ModusLink. “Timely resolution is important; however, our approach to customer care logistics goes a step further as we focus on thorough and non-scripted interactions with customers as opposed to volume-based metrics. We expect CLIQ Digital can build brand loyalty among its customers with this high-quality, targeted support service.”ModusLink’s extensive range of Customer Care services, including customer loyalty initiatives, product marketing programs and returns management, provide additional value to the post-sale supply chain and help maintain company and brand reputation. Additional Resources www.moduslink.com and www.valueunchained.com, the blog for supply chain professionals. About CLIQ Digital CLIQ Digital, which is based in Düsseldorf, Germany, is a leading provider of games and mobile entertainment. As a marketer and publisher of games and other mobile value-added services, the Group is active in over 50 countries, especially through the channel of direct sales to end customers. CLIQ Digital has been establishing its Online & Freemium Games division since July 2010, and also its Freemium Mobile Games division since the end of 2011. The company was founded as Bob Mobile AG in 2005. A decisive growth step was taken in 2012 with acquisition of Dutch company CLIQ B.V. CLIQ provided the basis of the name of the newly positioned Group, which focuses on continuous and profitable growth through expanding into new countries, extending its games portfolio, as well as corporate acquisitions. The Company is listed in the Entry Standard segment of Frankfurt Stock Exchange.
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