Feb. 21, 2013
(NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a StationView Essentials contract with Yaffe Deutser, a leading professional services firm that delivers improved performance for organizations through strategic, organizational and demand generation services.
Under the agreement, Yaffe Deutser will be using Rentrak's TV ratings service to provide its clients with a more targeted view of the local TV market in order find efficacies in their station and program selection. Information will also flow directly into Yaffe Deutser's media software from STRATA (a Comcast company), a premier media buying and selling software provider which is integrated with Rentrak's TV ratings service.
By using Rentrak, Yaffe Deutser can achieve greater precision in targeting, planning and the buying of television through the use of unique reporting metrics such as zip code level heat maps and stable local market data from a national database of over 20 million televisions.
"As a firm, we take a fundamentally different approach to understanding the psyche and decision making process of our customers' customers. Rentrak's detailed TV ratings information will allow our firm to learn news ways to plan and buy for our clients, particularly in
where Rentrak has three major broadcast affiliates also using their detailed information," said Buffy O'Connor, Media Director at Yaffe Deutser. "We are proud of our partnership with Rentrak and with the information it will provide to make our proprietary buying process even more precise."
"Rentrak provides firms like Yaffe Deutser with stable and predictable TV ratings information to conduct more effective TV buys that cannot be matched anywhere else in the marketplace," said
, president of National Linear Television at Rentrak.
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.