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China Connect The European Conference On Marketing And Digital In China - PARIS March 28-29 2013

PARIS, February 21, 2013 /PRNewswire/ --

Nouveaux speakers: McKinsey&Company, Sopexa Group, a-PEER…

Sopexa Group, Sponsor de China Connect

China Connect ( is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile, in Europe.

2013 Theme : «Leverage Consumer Engagement Across Tiers»

"Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers)  is as much a strategic stake as a challenge for brands, that impacts their whole mix

The objective of this 3RD edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones.

  • Leverage China's consumers dynamics and brand advocacy
  • Harness the power of mobile and social marketing
  • Embrace online (social) shopping frenzy to reach the masses
  • Capture Chinese love for storytelling: content your brand

Confirmed Speakers :

  • Leo LIANG, Senior Director of National Business Development  YOUKU-TUDOU
  • Yueping Wang ,  Public Relations Manager  SOPEXA    ( China)
  • Yougang CHEN,  Expert principal,  Nathalie REMY, Principal  McKinsey & Company (Chine, France)
  • Ken HONG, General Manager Marketing Strategy  SINA WEIBO
  • Lac TRAN ,    Digital Strategy Director  WEB2ASIA    ( China)
  • Jean Hsiao WENHEIM Co-Founder  a - PEER Holding Group , and International Chief Executive,  Shanghai Synergy Culture    ( Shanghai Media and Entertainment Group)
  • Dan XU, Vice-President  MEILISHUO.COM « China's n o 1   Interest-Driven Fashion Social Networ k » ( China)
  • Simon TAM, Head of Wine  CHRISTIE'S    ( Hong Kong)
  • Angie AU-YEUNG, Digital Marketing Manager  LEE JEANS / VF ASIA LTD    ( China)
  • Sirena LIU, Présidente  FILMWORKS CHINA Entertainment Marketing    -  Leader chinois sur le placement de produit cinéma    (and  Tv, In-game, l'endorsement de personnalités, etc. )
  • Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce  CLARINS GROUP
  • Mykim CHKLI, COO  ZENITHOPTIMEDIA    ( China),
  • Laurence Lim DALLY, CEO  CHERRY BLOSSOMS    ( Hong Kong)


CHINA CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods, Automotive, Media, Communication players...

Location : Elysées Biarritz, 22-24 rue Quentin Bauchart - 75008 Paris

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