University Of Phoenix Survey Reveals Parents Are Twice As Likely As Non-Parents To Head Back To School And 81 Percent Believe A College Degree Is Vital To Career Success

University of Phoenix College of Education offers the following tips for heading back to school as an adult and talking to children about education:

1. It is never too early to talk to children about education and careers Many educators are increasingly encouraging career preparation earlier in students' education and tying real world activities to classroom learning. Even in elementary schools, teachers are increasingly focused on the real world applications for concepts learned in class. It is never too early to talk to children about long-term education and career goals and help them explore these interests with education-focused projects. Parents can also take a career-centric approach to their own education.

2. Take a career-centric approach to education "Whether students are heading to college for the first time or going back to school to advance their careers, it is important that they approach their education with the end in mind," said Curley.  "Students who research specific career paths are able to approach their coursework and projects with perspective and can better translate what they learn in the classroom to the workplace.  Working adults and parents in particular should consider putting the proper infrastructure in place to balance school, work and family obligations and to help ensure a successful transition to the classroom."

3. Make education a family affair A great way for parents to connect with children and instill the importance of education is to set a weekly family study time. Parents and children can sit down and plan the week's deadlines, share what they are learning and do their homework. Seeing a parent dedicated to studies, sets an important precedent for a child in developing work ethic and setting priorities.

4. Gain the buy-in of key stakeholders Parents pursuing education are often balancing family, work and school obligations. It is important to discuss education goals and commitments with key stakeholders, including employers, friends and family members. These individuals can help students stay accountable and carve out important time for classwork and studying. Keeping bosses and family members apprised of deadlines can help students gain needed flexibility. Students who bring classroom learnings to the workplace to benefit their teams may also see career benefits.

To learn more about University of Phoenix education programs, visit www.phoenix.edu.

MethodologyThe University of Phoenix Education survey was conducted by Kelton, between Nov. 1 and Nov. 7, 2012, among 1,019 nationally representative Americans ages 18 and over, using an online survey. Quotas regarding the amount of respondents in standard demographics including age, gender, region, and ethnicity are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.

About KeltonKelton is a market research and strategy consultancy that works with many of the world's largest and most recognizable brands to help them better understand and connect with consumers. Kelton provides highly customized qualitative, quantitative, innovation and design research for a wide variety of companies across multiple sectors, including many in the Fortune 500. For more information, please see www.keltonglobal.com.

About University of Phoenix University of Phoenix is constantly innovating to help students balance education and life in a rapidly changing world. Flexible schedules, challenging courses and interactive learning can help students pursue personal and career aspirations without putting their lives on hold. As the flagship university of  Apollo Group, Inc. (Nasdaq: APOL), University of Phoenix serves a diverse student population, offering associate, bachelor's, master's and doctoral degree programs from campuses and learning centers across the U.S. as well as online throughout the world. For more information, visit http://www.phoenix.edu.

SOURCE University of Phoenix

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