It is therefore entirely logical for Artron to ally itself with Artprice - the world leader in art market information - in order to promote China's legitimate art market supremacy through the statistical auction data prism that Artprice has imposed on the art market as world leader since 1987.
In exchange, Artron will open the door of " Greater China" to Artprice, allowing it to develop a very strong position for its various business activities in the region alongside a powerful ally and leader in this vast territory.
The know-how of AMMA -Art Market Monitor of Artron- in processing and analysing China's market data and information will ultimately allow Artprice to analyse and decipher the mechanisms of the global art market without any cultural bias. The same is true for Artron whose skills (catalogues, publications, Chinese market data flows and comprehensive databases on the Chinese art market) are perfectly complementary to Artprice's activities. Indeed, based on their respective skills, the two firms will be able to enrich each other's areas of expertise (databases, economic analyses, Standardised Marketplaces, art market econometrics) and will consolidate their already vital roles in the growth and development of the global art market.
The dialogue initiated in the framework of the preparation of Artprice's Annual Art Market Report in early March 2013 is a perfect illustration of the natural alliance between know-how of two companies, both leaders in their respective fields and segments.As a result of this exclusive alliance, Artprice will be able to diffuse an economically fair and balanced view of the art market in both Asia and the West through its global networks. The alliance with Artron will allow Artprice to apprehend the Asian market with knowledge and information that Artron has taken over 20 years to acquire and develop. This alliance is strictly non-competitive since Artron's activity sectors (publishers, support for Chinese auction operators, newsflows on local art scenes, etc.) are specific to China and are not the same as Artprice's. The historical objective of AMMA -Art Market Monitor of Artron- and Artprice is to generate major global synergies in the field of art market data analysis and the production of information that is adapted to today's bipolar art market.