PARIS, February 21, 2013 /PRNewswire/ --
Artprice's strategic alliance with Artron represents an unprecedented move with an immediate impact on today's bipolar map of the global Art Market. Among the many synergies expected from this partnership, Artprice's exclusive access to previously unavailable key data concerning the Chinese art market will allow an even truer vision of the global market and will give the two global art-information majors full control over market data processing, market dematerialization activities and an entire range of global art market value chains.
According to Thierry Ehrmann, founder and CEO of Artprice, "this unique and exclusive alliance with Artron will allow total mastery of an art market that has become bipolar (i.e. the West plus Asia)." Artron is the major global player in China and Greater Asia. Artprice and Artron consider their alliance to have been patiently constructed over time via reciprocal diplomacy in the framework of a long-term strategy. Over the years, Artprice and Artron have developed a thorough understanding of China's leadership ambitions with respect to the global art market.
Beyond the economic interests flowing from the parties' contractual obligations, this alliance will allow Artprice to distribute a fair and accurate picture of the global art market in real time to its global clients, the main news agencies, 6,300 publications worldwide and its 2.3 million members.In historical terms, China was the world's leading artistic light-house for many centuries. During the 19th and 20th centuries, its relative absence from the West - while it developed its internal market - coincided with the development in the West of the standards, both academic and economic, that prevail in today's global art market. However, this period of relative absence is rapidly closing and China is once again keen to project its influence and culture around the globe.