READING, England, February 21, 2013 /PRNewswire/ --
How a young British entrepreneur is opening up the 'longest banner' world record to the public.
24 Year Old James Ackroyd is attempting to create a unique advertising opportunity by commercialising a Guinness world record. His 55.5km, $700,000 banner will prove that some records can be bought, while drawing awareness to 6 different charities.
And it could be coming to a street - make that a motorway - near you soon. When advertisers buy one of the sqm slots for $30, they vote for which country they would like to see the banner in. It's like Eurovision - only this time the biased voting is perfectly acceptable.All they need to do is visit http://www.longestbanner.com, which was launched on February 12, and upload their preferred logo/text - it's that simple. Once the online banner is filled the physical banner goes into production using the collected funds to set up. On the record!
- The 55.5km vinyl banner will cost $700,000 and consist of 50,500 slots.
- Each 100cm x 100cm slot costs $30.
- According to the Guinness World Records, the existing world record for the longest ad banner is 55.4km and held by Rotary International in India.
- With each slot purchase, advertisers vote to determine in which country the banner will be unveiled.
- Advertisers then choose one of six charities to receive a $100,000 donation once the banner is complete.
- The website links advertisers to a one-click vector conversion site. Vector images can be scaled up to any size without losing their quality.
- There's a built in bidding system allowing printers to submit their quotes. The best will become the official producer and have their name solely associated with printing the banner.