This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

World Record Attempt Opens To The Public

READING, England, February 21, 2013 /PRNewswire/ --

How a young British entrepreneur is opening up the 'longest banner' world record to the public.

24 Year Old James Ackroyd is attempting to create a unique advertising opportunity by commercialising a Guinness world record. His 55.5km, $700,000 banner will prove that some records can be bought, while drawing awareness to 6 different charities.

And it could be coming to a street - make that a motorway - near you soon. When advertisers buy one of the sqm slots for $30, they vote for which country they would like to see the banner in. It's like Eurovision - only this time the biased voting is perfectly acceptable.  

All they need to do is visit  http://www.longestbanner.com, which was launched on February 12, and upload their preferred logo/text - it's that simple. Once the online banner is filled the physical banner goes into production using the collected funds to set up.

On the record!

  • The 55.5km vinyl banner will cost $700,000 and consist of 50,500 slots.
  • Each 100cm x 100cm slot costs $30.
  • According to the Guinness World Records, the existing world record for the longest ad banner is 55.4km and held by Rotary International in India.
  • With each slot purchase, advertisers vote to determine in which country the banner will be unveiled.
  • Advertisers then choose one of six charities to receive a $100,000 donation once the banner is complete.
  • The website links advertisers to a one-click vector conversion site. Vector images can be scaled up to any size without losing their quality.
  • There's a built in bidding system allowing printers to submit their quotes.  The best will become the official producer and have their name solely associated with printing the banner.  

James Ackroyd:

"As it's an international effort, it couldn't just be set in one country, or otherwise people wouldn't be interested in contributing. The eventual location will need to fulfil two criteria: be media friendly and abundant in space. I'd prefer somewhere warm, as well, so hopefully Greenland doesn't get the most votes, although I'm guessing there won't be a space issue there."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,806.45 -8.49 -0.05%
S&P 500 2,068.45 +1.42 0.07%
NASDAQ 4,769.6430 +11.3910 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs