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In the first article of a two-part series posted on PR Newswire's PR Toolkit, best-selling author Penny C. Sansevieri notes that in order to successfully pitch your story you must first understand why so many pitches go unnoticed. In "Why Your Small Business Pitches are Being Ignored," she provides a few golden rules to follow when looking to engage the media.
To read the complete article, visit:
Stay tuned for next week's article, "Thirty Ways to Make Yourself and Your Small Business Irresistible to the Media."
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