This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

A Recent Consumer Survey Found That 68% Of Female Pepper Spray Owners Said They Bought It For Themselves. Most Pepper Spray Owners Own Mace Brand Pepper Spray Than All Other Brands Combined. (Photo: Business Wire)

Stocks in this article: MACE

One year after 17-year-old Trayvon Martin was gunned down near his Miami home by a neighborhood watch volunteer, millions of U.S. residents are embracing the non-lethal self-protection that Mace pepper spray provides.

A recent consumer survey found that 68% of female pepper spray owners said they bought it for themse ...

A recent consumer survey found that 68% of female pepper spray owners said they bought it for themselves. Most pepper spray owners own Mace brand pepper spray than all other brands combined. (Photo: Business Wire)

“None of us will ever really know what happened in Miami Gardens last year,” said John McCann, President and CEO of Mace Security International. “But we do know that a tragedy could have been averted if George Zimmerman had chosen to protect himself with Mace instead of a deadly weapon.”

A recent online survey of pepper spray owners conducted by Balance Inc., a strategic design consultancy located in Cleveland, indicates that record numbers of U.S. adults now rely upon pepper spray for self-protection. The blind survey was conducted using a nationally representative sample of respondents provided by Harris Interactive, an independent, global survey firm. Commissioned by Mace Security International, the survey also revealed interesting purchasing trends among pepper spray carriers:

  • More pepper spray owners own Mace brand pepper spray than all other brands combined (51% own Mace brand pepper spray)
  • Almost eight out of ten users purchased the pepper spray for themselves.
  • 71% of respondents said they purchased their pepper spray in the past year.
  • 68% of female pepper spray owners said they bought it themselves; 32% said a spouse, family member or friend had purchased the pepper spray for them.
  • 95% of male pepper spray owners said they bought it for themselves.
  • 32% bought their pepper spray at a sporting goods store; 18% at a big box store; 15% at an outdoor products store; and 15% through an online retailer such as amazon.com or mace.com.
  • 69% are satisfied with their pepper spray because it makes them feel safer or view the product as being effective.
  • 48% of Generation Y (ages 18 – 31) pepper spray owners received it as a gift from a parent.
  • 45% of Generation X (ages 32 – 47) pepper spray owners received it as a gift from a spouse.
  • For 58% of Baby Boomers (ages 48 – 66), the pepper spray came from a friend or other family member.

“These survey results confirm the sales trends that Mace is a safe deterrent in these troubling times.”

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,765.37 -12.78 -0.07%
S&P 500 2,062.80 +1.57 0.08%
NASDAQ 4,750.9320 +2.5360 0.05%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs