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Salesforce.com Launches Social Ads Platform For Twitter With New Twitter Ads API

Stocks in this article: CRM

With the Salesforce Marketing Cloud Certified Twitter Product for Analytics, brands and agencies can:

  • Listen to the more than 400 million Tweets sent per day via access to the Twitter fire hose;
  • Track real-time conversations from more than 540 million social sources across the web including Facebook, Twitter, YouTube, LinkedIn, blogs and online communities;
  • Apply social insights to make better business decisions in marketing, sales and service; and
  • Access real-time dashboards that provide actionable insight including customer sentiment, demographics, intent and influence.

With the Salesforce Marketing Cloud Certified Twitter Product for Engagement, brands and agencies can:

  • Build a community of advocates by connecting with customers when and where they are most engaged;
  • Discover and respond to customers and prospects in real-time across social platforms beyond simple text by integrating videos, images and links;
  • Scale engagement with social workflow and automation; and
  • Leverage granular rights and permissions to give users the access they need without sacrificing security.

Salesforce Seamlessly Connects Marketing with Sales and Service

The real-time nature of social media has changed customer expectations and businesses must find ways to live up to those expectations, engage with customers faster, and quickly route feedback and opportunities internally.

Social marketing cannot live on an island, and salesforce.com helps transform and empower businesses by scaling social media across every department within the organization. With Salesforce, companies can integrate marketing activities with sales and customer service to connect with customers in entirely new ways.

Pricing and Availability

  • Salesforce Marketing Cloud Social Ads Platform for Twitter is currently available in a closed beta.

Additional Resources

About Salesforce.com

Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com's social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work, and innovate.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

©2013 salesforce.com, inc. All rights reserved. Salesforce, Chatter, Sales Cloud, Service Cloud, Marketing Cloud, Work.com, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc. Other names used herein may be trademarks of their respective owners.

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