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Cynthia Bailey Joins Forces With SoftSheen-Carson Laboratories® Optimum Salon Haircare® To Launch AMLA Legend

NEW! Optimum AMLA Legend Rejuvenating Ritual

  • Reverses damage from day one
  • For every hair type and texture
  • Rejuvenates hair
  • Protects hair from heat damage
  • Combats dryness, breakage, and dullness

AVAILABILITY: NEW! Optimum Salon Haircare AMLA Legend Rejuvenating Ritual is now available in stores nationwide.

About SoftSheen-Carson

SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin' Waves, Dark & Natural and Roots of Nature.  For more information, visit softsheen-carson.com. SoftSheen-Carson has also supported such organizations as National Urban League, Steve Harvey Foundation, The DIVA Foundation and CIAA. 

Press Contact:

Eileen Arias or Michelle PascalBratskeir & Company       212-679-2233 earias@bratskeir.com mpascal@bratskeir.com



SOURCE SoftSheen-Carson Laboratories

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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