NEW YORK ( TheStreet) -- "People are our most important asset." Trite for sure; but true for many companies.
Consider Google (GOOG). Google is really just leased buildings and people. It doesn't have special access to capital, uniquely valuable real estate or state-of-the-art factories. Google wins when its employees consistently outperform their peers at Microsoft (MSFT - Get Report) and Apple (AAPL - Get Report). Good talent, effectively managed, is Google's only source of sustained competitive advantage.
But Google is not unique. For the vast majority of companies, real estate and salaries are their biggest costs. Isn't it strange that companies know so much about assets such as real estate and manufacturing, but know so little about their human assets?
Imagine a global head of manufacturing telling his CEO, "We really don't know if our manufacturing capabilities are improving year-over-year. In fact, we don't know what 'improving' means." Yet, that's what HR executives routinely tell their CEO. They don't know if the value of their human assets is improving; they don't even know what "improving" means.It's time to hold HR accountable for human assets. More specifically, for making sure that "their people outperform their competitors' people." This requires rigorous measurement and management in three areas:
- Key Position Performance
- High Performance Organization
- Executive Team Performance