OpenText Customer Communications Management empowers marketers to drive cross-channel customer communications with new, easy-to-use publishing tools
Feb. 20, 2013
/PRNewswire/ - OpenText™ (NASDAQ: OTEX, TSX: OTC), a global market leader in
Enterprise Information Management (EIM)
, today announced the immediate availability of
, OpenText's new Customer Communications Management (CCM) solution that extends the value of EIM by tightly integrating with other OpenText EIM solutions, such as
OpenText Business Process Management (BPM)
OpenText Media Management
. Business users of OpenText StreamServe 5.6 will also now experience a stronger integration with Microsoft Word
documents and HTML, delivering the power of marketing capabilities to non-technical document authors, insuring greater responsiveness and business impact.
"OpenText StreamServe allows organizations to make their billing statements and other forms of customer communications more engaging and relevant, thereby enriching the overall customer experience and strengthening the relationship between the organization and the customer," said Muhi Majzoub, senior vice president, engineering, OpenText. "The latest version of OpenText StreamServe takes things a step further by seamlessly integrating with many of the core components of OpenText EIM. This gives marketing users the ability to easily configure campaigns and messaging that they execute on an ad hoc basis within StreamServe or in Microsoft Word, while still keeping to the conformity of their corporate guidelines and approval processes. This streamlined approach to CCM leverages current assets, messaging and branding from other EIM solutions to further personalize customer statements."
When used with OpenText BPM, OpenText StreamServe improves customer experience through the automation of customer communications. Both business-to-business (B2B) and business-to-consumer (B2C) organizations use OpenText customer communications management solutions to create, produce, and distribute enterprise documents on-demand—and engage more profitably with their customers. Personalized documents are created through rules-based dynamic assembly and presented to customers, partners, and suppliers in multiple formats across multiple channels to drive business impact. From one-to-one contact to the high volume, mass production of documents, OpenText StreamServe simplifies and automates document-related business processes to improve business performance and efficiency.