This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New York Chooses A Side - Cookie Or Creme

EAST HANOVER, N.J., Feb. 20, 2013 /PRNewswire/ -- The long-standing disagreement dividing OREO fans — cookie versus creme — is taking the Big Apple by storm. On Thursday, February 21 from 11:30 am3:00 pm, OREO will be present at the Walgreens in Times Square, providing fans with the opportunity to make their choice heard (and seen).  The event follows the national launch of the "Cookie vs. Creme" campaign, which kicked off with the brand's first-ever commercial during the biggest football game of the year.

Walgreens customers will be able to make their vote public by posing in the "Cookie vs. Creme" photo booth which will broadcast the image to the billboard outside the store, giving onlookers the chance to cheer on their favorite OREO part. To commemorate the moment, participants will receive a copy of the photo to keep as a memento. Product coupons and samples will also be distributed to attendees on-site.

"We are excited to work with Walgreens to bring the 'Cookie vs. Creme' disagreement to the heart of New York City, where tourists and New Yorkers alike will be able to express their preference for all of Times Square to see," said Janda Lukin, Director OREO. "Our fans have been so engaged in the 'Cookie vs. Creme' discussion, that we want to continue to provide them with unique and creative ways to communicate their choice."

Throughout the remainder of the "Cookie vs. Creme" campaign, OREO will continue to engage consumers in the conversation through a number of digital activations. It will also be supported by owned media, digital and mobile ads, search, public relations and in-store point of sale. Fans can get involved in the "Cookie vs. Creme" conversation at select retailers across the country through a number of promotions, including texting cookie or creme to 63065 for a chance to win $100,000.

For more information on OREO and the new "Cookie vs. Creme" campaign, please visit www.OREO.com.

About Mondelez InternationalMondelez International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages.  The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012.  Mondelez International's portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondelez International has annual revenue of approximately $36 billion and operations in more than 80 countries.  Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.  

About OREO OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Kraft Foods' 12 "billion-dollar" brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues.  The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 25 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world.  OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com.

Contacts: Kimberly FontesMondelez International news@mdlz.com 847-943-5678

Alan KeaneWeber Shandwick Akeane2@webershandwick.com 212-445-8410

SOURCE OREO

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs