NEW YORK, Feb. 20, 2013 /PRNewswire/ -- Doug Burcin and Donna Murphy, global CEOs of Havas Health, today announce the appointment of Dorothy Gemmell to lead Havas Life New York. As the CEOs explain, " Dorothy Gemmell's availability presented us an opportunity to bring in a fresh leadership perspective on one of our most significant unified health and wellness agency brands. She will help us to drive continued agency growth and diversity. In leading Havas Life New York, Dorothy will stimulate staff to change faster to meet the evolving demands of clients, who have increasing pressure to deliver commercial success. We are thrilled that Dorothy accepted our offer to take over the reins of one of our most treasured agency properties. She shares our commitment to a fully unified agency structure."
Dorothy Gemmell added, "Besides the opportunity to work with Doug and Donna, the factors that most enticed me to join Havas are the agency's commitment to provide fully unified marketing campaigns and then the great corporate culture here, which inspires passion, draws the most talented marketers together, and ensures that everyone is fully committed to driving the customers' business."
In the early days of the Internet, Gemmell developed a passion for its use in communicating clinical data to healthcare professionals, patients, advocates and caregivers and saw the power of the channel as transformational in health. "Havas' status as a leading social media agency and its focus on helping its clients leverage digital platforms for commercial success was another attractive attribute for me," said Gemmell.
Gemmell has more than 20 years of healthcare experience spanning biopharmaceuticals, medical education and digital healthcare, for which she has consistently built highly successful teams generating revenue with new customer bases. At WebMD, Gemmell's most recent role was senior vice president, sales and sales operations, as well as sitting on the company's executive leadership committee, which set the strategic priorities for the company and was directly responsible for leading WebMD's Global Biopharmaceutical and Medical Device businesses, WebMD The Magazine and its sales, revenue and advertising operations groups.
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